Privacy Policy

Privacy Policy

Last updated: April 2026

Liz Patey Makeup Artist (“us”, “we”, or “our”) operates the www.lizpateymakeup.co.uk website (the “Service”).

This page informs you of our policies regarding the collection, use, and disclosure of personal data when you use our Service and the choices you have associated with that data.

We are committed to protecting your privacy and complying with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Controller Information

Data Controller: Liz Patey Makeup Artist
Location: Wokingham, Berkshire, UK
Email: liz.patey@sky.com
Phone: 07990 647648

Consent and Cookie Management

When you first visit our website, you will be presented with a cookie consent banner. No analytics or marketing cookies are set until you give explicit consent. You can change your preferences at any time by clicking “Cookie Settings” in the website footer.

We use Google Consent Mode v2 to ensure that all Google services respect your consent choices. If you decline cookies, Google Analytics will operate in cookieless mode with no personally identifiable data collected.

1. What Data We Collect

We collect several different types of information for various purposes to provide and improve our Service to you.

a) Personal Data (Contact Form)

When you use our contact form, we collect the following personal data that you voluntarily provide:

• Full name
• Email address
• Telephone number
• Proposed event date
• Wedding venue name and location
• How you heard about us (referral source)
• Additional message or enquiry

This data is processed solely to respond to your enquiry. By submitting the contact form, you explicitly consent to this processing via the required GDPR consent checkbox.

b) Email us directly

• Your name and email address (from your message)
• Any personal information you include in your message

c) Call us

• Your name and phone number (from caller display)

d) Attend a trial or consultation

• Name, phone, email
• Skin type and sensitivity information (for makeup matching only)
• Photography/usage consent (if applicable)

e) Usage Data

With your consent, we collect anonymised usage data including pages visited, time spent on pages, browser type, and device information. This data helps us understand how visitors use our site and improve the experience.

We do NOT collect payment data (invoices are handled outside the website; payments via bank transfer or direct communication).

2. How We Use Your Data

We use the personal data we collect for the following purposes:

• To respond to your enquiry about our services
• To manage and process your booking or trial appointment
• To communicate with you about your event or service
• To send you relevant updates (if you have consented)
• To analyse website traffic and improve our online experience (with consent)
• To comply with legal obligations
• To prevent fraud or misuse of our services

We will NOT:

• Sell your data to third parties
• Use your data for marketing without your explicit consent
• Share your data with external organisations without your consent (except where required by law)
• Use your data for any purpose other than responding to your enquiry or managing your booking

3. Legal Basis for Processing

Our legal basis for processing your personal data is:

• Contract: Processing necessary to fulfil a booking or service agreement with you
• Legitimate interest: Responding to general enquiries about our services
• Consent: Any marketing communications (you must actively opt in) and analytics/marketing cookies
• Legal obligation: If required by law (e.g., tax authorities)

4. Cookies We Use

Below is a complete list of cookies used on this website:

Necessary Cookies (always active)

Cookie	Purpose	Duration
cookie_consent	Stores your cookie consent preferences	365 days
wordpress_sec_*, wordpress_logged_in_*	WordPress session management (admin users only)	Session
wp_lang	Stores language preference	Session

Analytics Cookies (require consent)

Cookie	Provider	Purpose	Duration
_ga, _ga_*	Google Analytics 4	Distinguish unique visitors, track page views and site usage	Up to 2 years

We do NOT use marketing cookies, social media pixels, or profiling cookies.

How to Manage Your Preferences

You can update your cookie preferences at any time by clicking the “Cookie Settings” link in the footer of any page on this website. You can also clear cookies through your browser settings.

5. Third-Party Service Providers

a) Google Analytics

We use Google Analytics 4 (GA4) to analyse website traffic and understand how visitors use our site. GA4 operates with Google Consent Mode v2, meaning it respects your consent choices.

b) Hostinger (Hosting)

Our hosting and data storage provider is Hostinger. Hostinger is GDPR compliant.

c) Cloudflare (DNS & Security)

Our DNS and security provider is Cloudflare. Cloudflare may process limited data for security purposes.

6. How We Store Your Data

Your data is stored:

• In the WordPress database on our hosting server (Hostinger)
• In Contact Form 7 submissions (via the Flamingo plugin)
• Encrypted in transit using HTTPS

7. How Long We Keep Your Data

• Enquiry forms: 3 years
• Completed bookings: 7 years (UK tax obligation)
• Opted-in marketing contacts: Until you unsubscribe
• Declined enquiries: 1 year
• Analytics data: Retained in anonymised form for up to 14 months

After the retention period, your data is permanently deleted from our systems.

8. Your Rights

Under the UK GDPR, you have the following rights:

• Right of Access: You can request a copy of the personal data we hold about you
• Right to Rectification: You can ask us to correct inaccurate data
• Right to Erasure: You can request deletion of your data (subject to legal retention obligations)
• Right to Restrict Processing: You can limit how we use your data
• Right to Data Portability: You can request your data in a structured, portable format
• Right to Object: You can object to our processing of your data
• Right to Withdraw Consent: You can withdraw at any time

To exercise any of these rights, please contact us at: liz.patey@sky.com

We will respond to all data subject requests within 30 days.

9. Transfer of Data

Some of our third-party service providers (Google) may transfer data outside the UK. These transfers are protected by appropriate safeguards including Standard Contractual Clauses and adequacy decisions.

10. Children’s Data

Our services are not directed to children under 16. We do not knowingly collect data from children under 16.

11. Complaints

If you believe we have mishandled your personal data, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO):

Information Commissioner’s Office
Wycliffe House, Water Lane
Wilmslow, Cheshire SK9 5AF, UK
Email: casework@ico.org.uk
Phone: 0303 123 1113

12. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the “Last updated” date.

13. Contact Us

If you have any questions about this Privacy Policy or wish to exercise your data rights, please contact us:

Email: liz.patey@sky.com
Phone: 07990 647648
Location: Wokingham, Berkshire, UK